Collections
Systems for real days.
Permanent essentials, movement-focused layers and device families, each with a reason to exist.
Browse collections
Different point of view. Same design language.
Collections are built around contexts, products and ways of moving, so they should not all look identical.
Collection 01
NIO Core
The permanent collection.
ExploreCollection 02
Transit
Made for movement between everywhere.
Explore
Collection 03
Move
Training pieces without the noise.
ExploreCollection 04
Studio
Soft structure for working hours.
ExploreCollection 05
Field
Weather-facing layers and hardware.
ExploreCollection 06
01 Series
The first generation of NIO devices.
ExploreNIO Systems
Collections can cross categories.
The commute, travel and training systems bring clothing, devices and carry together around one use case.
Explore the travel systemCollection logic
Collections exist to make the catalog easier to understand.
Give the product a context.
Core, Transit, Move, Studio, Field and device series each communicate a distinct reason to exist.
Let categories cross when useful.
A system can combine clothing, devices and carry when the use case is more useful than the department boundary.
Keep the edit focused.
Collection pages stay curated rather than becoming a duplicate of the complete catalog.
Stay close
New products, releases and stories.
Useful updates from NIO. No constant noise.